About Lucy

Hi I’m Lucy,

I created luma to help give brands a voice with impact to talk directly to the people you exist for.

Whether you are well underway, or just getting started, I use words, strategy, storytelling and clever communications to find your people, be there when they need you, and make them walking advocates for your brand.

Before lumá, I spent over a decade telling brands stories. Working with large and small brands, start-ups, not-for-profits and individuals both in agency and in-house. A sample of these include: Swisse Wellness, Cotton On Group, WelleCo, Hunter Lab, Happy Melon Studios and Nutritionist Steph Geddes.

What this has taught me is that no matter the size of the brand, its audience and offering. Storytelling, copy and strategic communications has the power to change the way a person feels and acts towards it. Words matter.

Nothing upsets me more than seeing beautiful, talented brands with amazing products, who are misunderstood and talking to the wrong crowd.

You need to speak to your audience in a way they want to be spoken to. This is what lights me up, and this is what I can do for you.

When not in the land of luma, you can find me in Melbourne where I live with my two boys, my husband, a French bulldog called Sergio and my coffee machine (part of the family now). I’m excited by any type of itinerary, naturally curious and always want to hear your story.