BabyDink

BabyDink is the original all-in-one newborn carrier. Known as the ‘no wrap wrap’ BabyDink is a game changer in those early months’ of parenthood. Simply worn like a top, there is no origami video tutorial needed. BabyDink is easy to use, safe and supportive for both the wearer and bub. 

Designed for the first 6 months, BabyDink is perfect for kangaroo care, babywearing and skin-to skin contact for even the tiniest babies. Enclosing and soothing your baby during their ‘fourth trimester’.

lumá and BabyDink

The idea came to BabyDink founder Jen McAlpine when she was a young mum living in Byron Bay and loved using a carrier to keep her daughter close, but hated all the fiddly buckles and hard to understand wrapping techniques. From there she has spent over 20 years creating the perfect carrier for both the wearer and bub. One that is easy, safe and supportive. And also looks as good as it feels.

Jen launched in 2018 and since then it has been very clear she wasn’t alone in her frustrations. BabyDink has organically grown on its own with more mums discovering and sharing with friends, but it was now time to tell Jen’s story and introduce BabyDink to even more parents across the world. lumà helped Jen create a strategy that aligns with her values and will promote BabyDink to the right audience at the right time.

• Marketing and communications strategy

• Influencer management

• ATL strategy and management

• Earnt media engagement